Fashion Careers: What Do Fashion Buyers Actually Do?

As you might know, behind the scenes of the fashion industry there are a lot of players.
From merchandisers and stylists to PR reps, inventory planners, designers, creative directors… the list goes on.

But one of the most important figures? The buyer.

So, what does a buyer actually do?

They are the ones deciding what you are going to see on the racks during your next shopping spree. They decide what to buy for the store to showcase, hence the name buyers. 

They forecast trends, analyze the market, and place the orders for each season. No pressure, right?

You know those store memberships you sign up for? Yeah, those aren’t just for discounts and perks. They help brands track your buying habits and preferences. For buyers, this kind of data is pure gold. It shows them what’s hot, what’s not, and what’s likely to sell. This helps them make smarter decisions on future collections or restocks, so your favorite items are always on the shelves.

Buyers are constantly on the move and always in the know. They cannot really slow down because they need to keep up with trends and consumer demand. They also play a big role in pricing, making sure each item fits the brand’s strategy and still turns a profit.

Their job is basically guessing what you are going to want before you even know it.

They work closely with other departments to make sure everything runs smoothly, especially with merchandising. While buyers decide what you will see in stores, merchandisers decide how you will see it. Think stock levels, floor plans, and product placement.

But how exactly do they make these decisions? 

Well, from what I gathered, the process varies depending on the brand, but here’s a closer look at how buyers for different types of brands work.

• For luxury brands: Buyers attend fashion shows or private appointments to preview collections before they go public. They’re making decisions months in advance (usually 6 months) based on trends, the brand’s direction, and what the market is asking for. It’s all about getting the vibe and forecasting what will resonate with their customers.

• For smaller brands: For brands that aren’t super high-end, buyers usually check out the collection through showrooms, lookbooks, or virtual meetings. They focus on what’s wearable and what’s likely to sell, making it a more personal and practical process.

• No fashion shows for every brand: Not every brand has the budget or the need for a big fashion show. For most mid-range or accessible brands, it’s all about private showings and direct communication with designers. No runway drama, just solid decisions made based on what’s practical and in demand.

At the end of the day, being a buyer is no joke. 

They’re juggling trends, market shifts, and making sure everything is priced right, basically guessing what you’ll want to buy before you even know it. It’s a ton of pressure, and one wrong move can mess with sales and the brand’s whole vibe. So, next time you’re shopping and find yourself eyeing a fresh new collection, just think about all the work there’s behind.

And if you’re interested in a career in fashion buying, buckle up because you’re in for one hell of a ride. You’re definitely not gonna be bored.