Bottega Veneta – Mock Press Release
A fictional press release announcing the launch of Bottega Veneta’s first Water-Resilience Lab, created to showcase PR writing skills and communication.
Overview:
A mock press release announcing the launch of Bottega Veneta’s first Water-Resilience Lab in Tuscany. Inspired by Kering’s real sustainability goals, this fictional piece demonstrates the brand’s commitment to environmental innovation within the luxury space.
What I Did:
Wrote an original press release in Bottega Veneta’s tone and style
Researched water-positive initiatives and sustainable supply chain strategies
Crafted a realistic scenario tied to existing corporate goals
Practiced clear, brand-aligned communication suitable for media distribution
Skills Highlighted:
Press release writing · Brand voice adaptation · Sustainability communication · Strategic storytelling
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