Bottega Veneta – Mock Press Release
A fictional press release announcing the launch of Bottega Veneta’s first Water-Resilience Lab, created to showcase PR writing skills and communication.

Overview:
A mock press release announcing the launch of Bottega Veneta’s first Water-Resilience Lab in Tuscany. Inspired by Kering’s real sustainability goals, this fictional piece demonstrates the brand’s commitment to environmental innovation within the luxury space.

What I Did:

  • Wrote an original press release in Bottega Veneta’s tone and style

  • Researched water-positive initiatives and sustainable supply chain strategies

  • Crafted a realistic scenario tied to existing corporate goals

  • Practiced clear, brand-aligned communication suitable for media distribution

Skills Highlighted:
Press release writing · Brand voice adaptation · Sustainability communication · Strategic storytelling