Diesel “Denim Unfiltered” Social Media Campaign
A creative social media campaign concept for Diesel that celebrates authenticity, boldness, and creative freedom through user generated content. The project includes influencer strategy and a focus on community driven storytelling to reinforce Diesel’s rebellious brand identity.

Overview
A conceptual social media campaign created for Diesel to celebrate bold self expression and authenticity through user generated content. Inspired by iconic runway moments, the project includes hashtag activations, influencer strategy, and viral TikTok challenges designed to engage Diesel’s creative and rebellious audience.

What I Did:

  • Developed the campaign concept centered on unfiltered self expression

  • Created social activations and challenge ideas to drive UGC and community buzz

  • Suggested relevant ambassadors and live event formats for engagement

  • Defined KPIs and brand alignment strategy

Skills Highlighted:
Campaign concept · Social media strategy · UGC · Influencer marketing · Brand storytelling