Pandora x Sabrina Carpenter – Mock PR Rollout Strategy
A conceptual campaign I developed to showcase a celebrity endorsement and influencer marketing strategy for Pandora’s new jewelry collection featuring Sabrina Carpenter. The project focuses on brand awareness, social media buzz, and authentic storytelling.

Overview:
A mock PR rollout strategy for Pandora’s new jewelry collection featuring Sabrina Carpenter. This conceptual campaign focuses on leveraging celebrity endorsement and influencer marketing to boost brand awareness and engagement through social media and press channels.

What I Did:

  • Developed a full campaign concept including teaser, reveal, and influencer seeding phases

  • Created social media activation ideas tailored to Pandora’s target audience

  • Defined key messaging that highlights self-expression and storytelling

  • Planned press outreach and digital influencer collaborations to build buzz

Skills Highlighted:
Campaign planning · Influencer marketing · Brand positioning · Social media strategy · PR storytelling