Giorgio Armani
Giorgio Armani’s Unexpected Start
Giorgio Armani was born on July 11, 1934, in Piacenza, Italy. Initially, he pursued medicine at the University of Bologna but left after three years, realizing it wasn't his calling.
After serving in the Italian Army, he began working as a window dresser at La Rinascente, a prominent department store in Milan, in 1957. In the mid-1960s, Armani started designing menswear for Nino Cerruti, despite having no formal fashion training.
By the time he turned 40, Armani was ready to establish his own brand.
The Birth of Armani: Quiet Confidence Wins
In 1975, Giorgio Armani and his business partner Sergio Galeotti launched the Giorgio Armani brand. Their first menswear collection debuted that year, followed by womenswear shortly after. Armani introduced a new style by relaxing traditional suits, removing padding, and allowing fabrics to move naturally. This approach felt effortless and modern.
Hollywood took notice. When Richard Gere wore Armani in American Gigolo in 1980, the brand gained significant attention.
The Armani Effect: Red Carpets and Boardrooms
Armani mastered the art of power dressing. His suits became the choice for actors, CEOs, and politicians. The clothes didn't scream wealth; they whispered elegance.
In the 1980s and 1990s, the brand expanded rapidly. Armani launched Emporio Armani in 1981, Armani Exchange in 1991, and Armani Privé in 2005. He also ventured into home interiors with Armani Casa and opened hotels, turning the brand into a comprehensive lifestyle. Throughout this growth, Armani maintained independence, never selling to major conglomerates like LVMH or Kering.
Creative Control: No Handoffs, No Hype
Unlike many fashion houses that bring in various creative directors, Armani has remained the sole creative force behind his brand. He oversees all major lines, including Giorgio Armani, Emporio Armani, Armani Privé, and Armani Exchange. This consistent vision has set the brand apart, avoiding the frequent changes seen in other luxury houses.
While other designers have come and gone, Armani has remained at the helm. His vision doesn't rely on fleeting trends. Clean lines, muted tones, and timeless luxury define his work. He also made a mark in cinema, designing costumes for films like The Untouchables and The Dark Knight.
After Galeotti's passing in 1985, Armani took full control of the business, continuing to build his empire on his terms.
Armani Today: Still Standing
Decades later, Giorgio Armani continues to lead his brand. At 90, he remains actively involved in design and business decisions. The fashion world has evolved, with faster trends and a focus on hype. Yet, Armani stays true to his philosophy: creating clothes for those who want to look sharp without being ostentatious.
He doesn't chase buzz; he sets the tone and lets his work speak.
Signature Elements of Armani
Unstructured Blazers: These jackets feel more like cardigans but maintain a sharp, tailored look.
Neutral Palette: Armani favors greys, navies, taupes, and blacks, emphasizing understated elegance.
Soft Silhouettes: His tailoring flows, combining comfort with luxury.
Emporio Eagle Logo: The eagle logo for Emporio Armani is iconic and recognizable without being loud.
